Bharti Airtel retaliates against Jio IPTV

Airtel IPTV - IT Helpers

Bharti Airtel launches IPTV similar to Jio today with a Live Event showcasing their IPTV with a subscription price of 4,999 Rs. Airtel terms it as a Hybrid Set Top Box.
The set-top-box comes with a set of ports including HDMI, USB, Ethernet, and supports Wi-Fi and Bluetooth. The box is bundled with a Bluetooth-enabled remote control, and also supports Google voice search feature. The set-top-box runs on Android OS and comes with 8GB internal storage. There are also preloaded apps such as Netflix, YouTube, Google Play Music, Airtel Movies, and more. Since there is also Google Play onboard, you can download and use apps or games on your TV.
“Growing broadband penetration is driving the popularity of online content, particularly in urban homes, and with Airtel ‘Internet TV’ we are bringing world-class content from the web and much more to the TV screen,” Sunil Taldar, CEO & Director – DTH, Bharti Airtel said. “
Airtel suggests to have a connection of 4Mbps at least for its online content and the box supports 4K. There’s also support for screencasting, which lets you mirror your Android, iOS or Windows devices on the TV screen. There’s also support for Dolby Surround Sound Audio.
Subscription rates for Airtel Internet TV start from Rs 4,999 valid for three months. As an introductory offer, Airtel is also offering an annual subscription for Rs 7,999. Existing Airtel users can subscribe for Rs 3,999, which includes content and more than 500 satellite channels. Existing Airtel broadband customers who plan to buy the Internet TV can register for myHOME on the MyAirtel app and can get up to 25GB additional data. The set-top-box will be available exclusively via Amazon India starting today. After a month, Airtel Internet TV will be available online via Flipkart and Snapdeal, and offline via Airtel stores.
Airtel’s launch comes at a time when Reliance Jio is widely rumored to roll out its own DTH services in India, and it too is expected to launch a smart set-top-box.

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